The Pack Australia

Project Lead Melanie Bainbridge / The Pack Australia

National project based in Perth, WA

The Pack Australia is a direct arts-to-market web platform and app which will enable businesses to stream curated, all original, all local music playlists for their individual spaces and business types in order to broker a direct, enabling connection between local, original musicians, and any Australian business which holds an APRA licence for recorded music and improve the lives and livelihoods of Australian musicians.

We're creating a music streaming service which will enable any Australian business licenced to play recorded music on their premises (which includes any retail, hospitality / food and beverage, commercial enterprise or other), to stream local, original music directly to their location.

Businesses will stream music from the service using an app. Business members will download the app, sign in using their member details and will therefore be able to connect their device to a music system and stream the space appropriate music to their location.

The app will enable listeners to view the music that is playing in their location (via above check-in system), such as playlists, or to see which song is playing at that moment. They can vote for songs and playlists, visit artist profiles and purchase music directly through various download channels (i.e. Itunes / Amazon / Apple Music etc).

Our intention is to enable a better way to track, calculate and analyse 'real time' airplay data for artists, and give more accurate royalty information to our licencing services - without having to share space with imported playlists and illegally streamed music. We're moving away from impersonal, automated systems, and towards positive and mutually beneficial connections and partnerships that actually benefit the musician.

Unlike other music streaming services, we are a mission driven, profit-for-purpose cultural organisation whose primary aim is to improve the lives and revenue opportunities of our home grown, original songwriters, composers and musicians. The revenue generated by the platform will go into developing a major cultural fund designed to drive innovation and support artists in the music industry so that our industry can remain strong and vibrant into the future.

The Pack Australia will collaborate, connect and collect – putting money into the Australian arts ecology to enable future creativity, generating direct royalties and revenue for artists, and creating positive brand recognition for participating businesses and venues. We don’t just give you music – we give you the music that is made in your ‘hood, by your pack!

Arts Initiative Australia is supporting The Pack Australia through fundraising and by connecting the founder, Melanie, with mentors and networks to help with start-up development and promotion.

Link for further information

Andrew Batt-Rawden